Sex sells but who's buying?

When we first arrived in Morelia, we were stuck behind this bus with an ad on the back that included a bikini-clad girl in a hyper sexy pose. The first thing that crossed my mind was "Wow. That's a big ass ad for an escort service. Where do they get that kind of dough?" Turns out it was an ad for a sign making store. So, new condo development in need of a good ad campaign? No problem! Here's a billboard with a girl in a bikini to help sell ya! Convenience store? What about three lovely ladies who just happen to be half naked. Need shoes? How about we reel you in with this bikini clad girl in heels?